Tabbas kun ji labarin makonni biyu da suka gabata: wani jami'in zartarwa na Disney, wanda ke da alhakin bai wuce ko ƙasa da dandamalin abun ciki ba, yana barin babban kamfanin linzamin kwamfuta don jagorantar Asiya TikTok. Sunansa shi ne Kevin meyer kuma shawarar da ta yanke ya ce da yawa (da yawa) game da girman da sadarwar zamantakewa ke kaiwa a duk duniya kuma, a lokaci guda, mene ne bayyananne. manufa daga dandalin Asiya. Muyi magana akai.
Kevin Mayer, Shugaban Disney +
Bayan wucewa ta kamfanoni irin su iHeartMedia da LEK Consulting, inda ya rike muhimman mukamai na alhaki, tabbataccen tsalle-tsalle na Mayer ya zo a cikin 2005. A lokacin ne ya sanya hannu kan yarjejeniyar. Kamfanin Walt Disney, inda zai yi aiki na tsawon shekaru 15 na rayuwarsa.
A tsawon wannan lokacin yana da lokacin zama babban jami'in gudanarwa a shugaban sashen kai tsaye zuwa masu amfani da kasuwancin duniya da kuma kula da ɗayan samfuran. mafi mahimmanci don Disney a cikin 'yan shekarun nan: dandalin abun ciki da ake buƙata.
(Hoton da aka ɗauka daga bidiyo na Recode / Hoton murfin da aka ciro daga hirar Recode)
The sabis, yi masa baftisma kamar yadda ka sani da sunan Disney +, Ya kasance bayyanannen amsawar kamfanin ga tayin na yanzu (da bambance-bambancen) a cikin sashin nishaɗin kan layi, kuma ɗayan manyan abubuwan da ke mayar da hankali ga kamfani a wannan lokacin. Mayer ya taimaka wajen gudanar da gabaɗayan ƙaddamarwarsa a cikin Oktoba 2019 kuma yana ɗaya daga cikin waɗanda suka saba gaba lokacin da ake magana game da dandamali. Har ya zama wani bangare na wuraren waha don ya gaji Bob Iger, Shugaba na Disney har zuwa 'yan watanni da suka wuce, ko da yake a watan Fabrairu an sanar da shi ba zato ba tsammani cewa sandar za ta shiga hannun Bob Chapek (har sai, shugaban wuraren shakatawa).
watakila wannan jin cizon yatsa Ya kasance ɗaya daga cikin dalilan, a tsakanin sauran da yawa, ba shakka, waɗanda suka auna kan Mayer don yanke shawara kan TikTok. Ba kowane sa hannu ba ne kawai: Ba'amurke ne a shugaban cibiyar sadarwar Sinawa. Kuma akwai dalili mai mahimmanci na wannan zaɓi.
Sabon Shugaba na TikTok
Ba za mu gaya muku wani sabon abu ba idan muka gaya muku cewa haɓakar TikTok ba a iya tsayawa ba. Kamfanin yana daya daga cikin kamfanonin da suka fi girma a cikin 'yan shekarun nan a cikin sashin da nasa shahararrun bai san iyaka ba. Babban abin da ake amfani da shi na dandalin shine matasa, waɗanda suka daɗe suna amfani da dandalin sada zumunta, amma, a cikin 'yan watannin baya-bayan nan wani sabon tashin hankali, wanda ke haifar da keɓe (da rashin jin daɗi), ya sanya shi ma ya isa ga mutane da yawa masu girma. sabis ɗin baƙo ne na gaske.
Don wani kamar Mayer ya bar nasa saita a Disney don zuwa TikTok na iya jawo hankali ... alhakin Yana da kyau a duba da gilashin ƙara girma.
Dalilin, ba shakka, yana cikin dangantakar da ke yanzu tashin hankali da ke zaune a Amurka da China, wanda a baya ya haifar da sanannen veto na Huawei wanda a lokacin COVID-19 ya karu kawai. Idan TikTok yana son shiga cikin kasuwar Amurka, yana buƙatar adadi daga can, wanda ya san yadda abubuwa ke aiki daga ciki kuma, sama da duka, wanda ke ƙarfafa kwarin gwiwa, share shakku da shakku game da amincinsa.
Daidai haɓakar amfani da app ɗin kwanan nan a cikin Amurka saboda cutar ta haifar damuwa a tsakanin mambobin Majalisar, wadanda ke ganin karuwar tasirin TikTok a matsayin barazana idan har za ta iya raba bayanan mai amfani da China.
Tare da Mayer ya mamaye matsayin CEO a kamfanin (har zuwa yanzu Alex Zhu ya shagaltar da shi) da na COO a ByteDance, kamfanin iyayensa, don ɗaukar nauyin haɓakawa da haɓaka kasuwancinsa, kamfanin na Asiya yana taka tsantsan a cikin ƙasa ta Arewacin Amurka.
Ba dole ba ne ka yi nisa don nemo martani ga abin da muke nufi. Josh Hawley, Sanata daga Missouri, jihar Amurka, ya buga wani tweet wanda a halin yanzu yana tara dubban likes da retweets kuma wanda ke nuna rashin amincewa da wanzuwar amma kuma an riga an ɗauki matakin tattaunawa:
.@tiktok_us A baya sun gaya mani cewa ba za su iya halartan kararrakin ba kuma ba za su iya ba da shaida ba saboda akwai shugabannin gudanarwa a ciki #China. Amma wannan sabon shugaban yana zaune a Amurka. Ina fatan ji daga gare shi. Karkashin rantsuwa. https://t.co/XPfiVpo9Ta
- Josh Hawley (@HawleyMO) Bari 18, 2020
«TikTok Amurka ta gaya mani a baya cewa ba za ta iya halartar kararraki ko ba da shaida ba saboda shugabannin zartarwa suna cikin China. Amma wannan sabon zartarwa yana zaune a Amurka. Ina fatan ji daga gare shi. Karkashin rantsuwa.»
Ba ita kaɗai ce zartarwa ba yi a Amurka wanda ya hau jirgin. Kafin Mayer sun riga sun sami Vanessa Pappas a ma'aikatan, daga YouTube, wanda kuma ya bar dandalin bidiyo don shiga dandalin sada zumunta na kasar Sin. Kamar yadda New York Times ta nuna daidai, Pappas ya riga ya nuna watannin da suka gabata cewa ƙungiyar TikTok a Amurka za ta yanke shawara game da kasuwanci a cikin ƙasar, "har ma da kafawa. takamaiman dokoki ga masu amfani da Amurka.
Don haka zartarwa na Disney ba kome ba ne face icing a kan cake zuwa babban shirin fadada kamfanin na ƙwayoyin cuta na kiɗa. Kuma ga alama yana fitowa zagaye.