Za a tuna da shekarar 2024 a matsayin maɓalli ga wani mai kera wayar hannu. Kuma wannan shine Xiaomi ya yi nasarar zama tambarin wayar salula wanda ya fi girma a duniya a cikin wannan shekarar da muka yi bankwana da shi, inda muka sake kalubalantar manyan kamfanonin fasaha tare da karfafa kasancewarsa a manyan kasuwanni kamar Asiya, Turai da Latin Amurka.
Makullin nasarar Xiaomi a cikin 2024
Ba tare da shakka ba, ɗayan manyan dalilan da ke haifar da haɓakar meteoric na Xiaomi shine nasa iya ba da samfurori masu kyau a farashi mai araha. A cikin mahallin da masu amfani ke neman ingantattun na'urori ba tare da kashe kuɗi masu yawa ba, dabarun "farashin-ƙididdigar" ya kasance maras misaltuwa dangane da sabbin samfura a cikin kasida. Samfura kamar Redmi 13 da Xiaomi 13T sun mamaye tsakiyar ɓangaren godiya ga abubuwan da aka samu a baya kawai a cikin ƙarin wayoyin hannu. Premium.
Wani muhimmin abu shine ci gaba da haɓakawa da kera na'urori masu dacewa da su 5G fasaha, wanda ya ba da damar Xiaomi ba kawai ya ci gaba da kasancewa gasa ba, har ma ya zama majagaba a kasuwanni masu tasowa inda wannan haɗin ya fara tashi. Bisa lafazin bayanai daga Counterpoint, alamar ta cimma a musamman babban ci gaba a jigilar kayayyaki na wayoyin hannu na 5G, ƙarfafa kanta a matsayin jagora a ƙasashe kamar Colombia, inda ƙaddamar da wannan fasaha ya fara.
Fadada duniya da dabarun kasuwanta
En América Latina, Xiaomi ya yi nasarar kafa kansa a matsayin daya daga cikin manyan kamfanoni masu girma a cikin 2024, suna cin gajiyar, kamar yadda muka nuna, na tura 5G a yankuna irin su Colombia da aka ambata, inda Redmi Note 13 ya kasance daya daga cikin mafi kyau- sayar da na'urorin. A ciki Asia, a nata bangaren, ba wai kawai ta ci gaba da jagorancinta ba, har ma ta fadada kasonta na kasuwa saboda wasu dabarun kaddamarwa. Kasancewarsa mai karfi a ciki China da Indiya, tare da m tallace-tallace a lokacin tallace-tallace events kamar Single ta Day (a cikin Nuwamba), ƙyale shi ya wuce tallace-tallace tsammanin.
En Turai, lamarin bai bambanta ba. Xiaomi ya yi nasarar ficewa a matsayin ɗayan samfuran da aka fi so a cikin ƙasashe kamar Spain da Jamus. Masu amfani da Turai da alama suna sanya ƙima ta musamman kyamarori kuma zuwa ga batura masu dorewa, bangarorin biyu a cikin abin da kamfani ya yi ƙoƙari sosai, ba ya motsawa sosai daga manyan masu fafatawa kamar Samsung da Apple.
Baya ga wayoyin hannu, Xiaomi ya sami damar yin amfani da tsarin muhalli na samfuran fasaha, abubuwa masu haɗawa kamar masu kallo masu kyau, mara waya ta kunne y na'urorin haɗi. Wannan haɗin gwiwa tsakanin na'urori ya ba masu amfani damar jin daɗin ƙarin ƙwarewa, amma ba shine kawai abin ƙarfafawa ba. Hakanan yana da kyau a nuna himmarsa ilimin artificial, kuma a cikin 2024, Xiaomi ya ƙaddamar da ayyukan AI na ci gaba akan na'urorin tafi-da-gidanka, kamar mataimakan masu kaifin basira da haɓaka software waɗanda da alama sun gamsu da masu amfani.
Zamu iya cewa 2024 a ƙarshe ta kasance shekara mai kyau ga masu yin wayoyin hannu bayan wahala 2023, wanda ya ga mafi ƙarancin tallace-tallacen waya a cikin shekaru goma, kamar yadda tuna Hukumomin Android. Dangane da Binciken Counterpoint, kasuwar wayoyin hannu ta karu da 4%, wanda har yanzu alama ce mai kyau ga masu siye da masana'anta. Za mu ga yadda wannan 2025 zai kasance.